Drop a big pile of options into the bracket and let players narrow them down with a run of quick either-or picks. The journey is more fun, and more shareable, than the winner.
Contents
What you can use it for
Product popularity vote
Have several new products or flavors and want to know which one customers actually rank first, without just guessing from a survey? Drop every item into the pool and let customers eliminate them one match at a time. Whichever one is left standing is the most honest answer you'll get — a sturdier record of preference than a checkbox question.
Social conversation starter
Want to give your page a topic that generates discussion on its own? Drop a theme like "Ultimate Late-Night Snack Showdown" or "Favorite Character Election" into the pool and let fans eliminate their way to a favorite through a run of either-or picks. The bracket screenshot on the result page is ready-made post material — perfect for a round of social buzz.
Naming or color picks
Need to name a new product or pick a packaging color but can't decide whose opinion to trust? Put the candidate names or colors into the pool and let fans pick the winner themselves through the bracket. The decision-making process itself becomes an engaging activity, not just a survey you wait on for results.
Personal fun quiz
Works with no commercial angle at all, too — just for a fun preference quiz: drop a set of options with no right answer into the pool and let players eliminate their way down to one by gut feeling. The final bracket is their own personal answer.
What it looks like
Duel screen: one matchup at a time — which one do you pick?
Every matchup shows just two candidates on screen — players don't have to compare a whole list, they simply tap whichever they prefer. The loser is eliminated on the spot, and the next matchup starts right away. The whole run is a fixed 7 matches (4 in the round of 8, 2 semifinals, 1 final), and players keep picking until only one name is left.
Result page: a complete bracket
After the final match, the result page shows the complete bracket for the whole run, connecting the round of 8 all the way to the champion. The route the champion actually took is highlighted in an accent color, so it's clear at a glance who won and how they got there. The image can be saved with a long press, ready to post to a story or feed.
This kind of result page suits a brand's product vote, a fan community's grand election, or any occasion where you want to know who everyone's real favorite is — whatever you put into the pool is what the bracket will ultimately answer.
How it works
Open this module's editor and you'll first see a candidate list to fill in, then a set of Bracket Settings, and finally the result page style. What players actually experience is simple: each run randomly draws 8 entrants from the candidate list into the round of 8, then works through 7 either-or matches (4 in the round of 8, 2 semifinals, 1 final) until a champion is chosen. Here's what each setting shows the player, one at a time.
Candidate list (item pool)
- "Item pool (at least 8)" → Every name or image you fill in here is the card players will see on the duel screen. With fewer than 8 items, the quiz can't be published; even for an already-published quiz, if you later delete items down to fewer than 8, players who open it will just see the message "At least 8 items are needed to start" — the game won't begin.
- Duplicate names → If you accidentally save two candidate items with the exact same name, the system automatically keeps one and removes the rest when you save, with a prompt telling you how many were removed. Items with a blank name, or items paired with an image, are not affected.
Adding or removing items in the list afterward does not affect matches players have already completed — every player's elimination run is recorded independently, and it won't change just because you edit the list later.
Countdown per match
- "Countdown per match" → When turned on, a countdown runs on screen for every matchup the player sees, pushing them to pick one of the two within the time limit.
- "Seconds per match" (settable from 3 to 60 seconds) → The length of the countdown. If time runs out before the player picks, that match is marked "unanswered" and moved to the end of the round for a second try — the countdown still runs during the retry. If the retry also times out, the system picks a winner for them so the bracket keeps moving instead of getting stuck.
Layout and elimination effect
- "Prompt position" (Top / Bottom) → Decides whether the candidate cards and question text sit at the top or bottom of the screen; the other end is reserved for the player's own camera feed once recording is turned on, which is why there's no "center" option. When the player doesn't turn on the camera, only this band is shown — there's no blank space.
- "Elimination effect" (None / Shatter / Pixel dissolve / Elimination stamp / Signal glitch / Melt) → Decides what animation the losing card plays as it exits, so players can clearly see "this one's out." Choosing "Elimination stamp" adds a "Stamp text" field below where you can type your own wording (e.g. "Eliminated"), stamped onto the losing card.
The editor also reminds you: on a lower-performance device, this effect automatically simplifies to "None" so the game runs smoothly first, rather than letting players experience lag.
- "Winner accent color" → The moment a player picks a card, its border lights up and glows outward in a ring of the same color; if you later turn on "Allow answering with head movement" (letting players use head motion instead of tapping, explained below), the detection progress bar uses this same color too.
- "Finished message" → The line shown on screen after all 7 matches are done but before the result page loads (e.g. "All matches complete!"). The player needs to tap "See result" again to reach the result page; leave it blank to use the system default.
Round names
- Custom name for each round (round of 8, semifinals, final — one field each) → This is the small line shown above the question for each round. You can change each one to your own wording (e.g. swap "Round of 8" for "Qualifiers"); leave it blank to use the system default, which is automatically translated to match the quiz's language.
- "Show text background" + background color / corner style → When turned on, this round-name line gets a colored background you can shape yourself; turned off, it's just plain text with no background.
Recording experience
- "Let players record" → When turned on, players are asked before starting whether they want to use the front camera to record their reactions to each pick; they can agree or skip. The recorded video stays only on the player's own device to download or share — it's never sent to you. One thing to note: if the player refreshes the page partway through, the recording is lost, so it's best to download or share it right on the result page.
- If the player's device doesn't support recording, or they deny camera permission, the game continues as normal without getting stuck or skipping anything — it just won't ask about the camera again for that run.
Answering with head movement
- "Allow answering with head movement" (this option only appears once "Let players record" is turned on) → When turned on, and once the player agrees to the camera, they can simply tilt their head left or right and hold it for a moment to pick that side's candidate, without tapping. The candidate cards themselves don't move — they stay wherever your "Top / Bottom" setting puts them.
- If the player's device can't get this detection working properly (e.g. it fails to load), the system automatically switches them to tap-to-answer, so they're never stuck unable to start.
Result page style
- "Section heading" → The small heading above the bracket on the result page, defaulting to "Your champion" — you can change it.
- The bracket itself lets you customize its background, card background, line and border color, text color, champion background, champion border, and winning line color here, to match your event's style. If you leave the winning-line color blank, it automatically follows the champion border color.
- "Show 'Download result image' button" → When turned on, the result page gets an extra download button so players can save the whole bracket with one tap; even if you turn this button off, players can still save the image themselves with a long press.
After finishing all 7 matches and tapping "See result," the player reaches the result page and sees the full bracket from the round of 8 to the champion, with the champion's route highlighted in the accent color you set — ready for them to screenshot or download and share.
How to get started
Once you know how each setting affects what players see, getting started is quick.
Quick start
You start by opening a blank Elimination Bracket project in the editor — the template center doesn't yet have a general template for this module, and there's no way to generate a whole project with AI. If the editor later offers local text or image assistance, that still can't replace preparing your own item pool and match settings. To see what a finished one looks like first, check out OOOPEN Lab's official Elimination Bracket intro page to get a sense of the duel screen and final bracket, then come back and prepare your own materials.
Setting up from a blank project
From clicking "Create a project" to publishing a finished Elimination Bracket, most of the time goes into preparing candidate materials — the settings themselves usually take under ten minutes. Before you start, prepare at least 8 candidate items (text or images both work) — that's the minimum needed to complete a bracket, and you'll be blocked at publishing if you have fewer.
- In the OOOPEN Lab editor, click "Create a project" → "Modules", then choose "Elimination Bracket."
- Go to the "Quiz Question" tab and add your candidates to the "Item pool (at least 8)." To add a lot at once, use "Add options in bulk" to paste multiple lines of names, then drag in a batch of images to pair with them — much faster than adding one at a time.
- Open "Bracket settings," decide whether to turn on "Countdown per match," pick an "Elimination effect," and swap the system default wording in "Round names" for your own event's terms.
- If you want players to tilt their head left or right instead of tapping to answer, turn on "Allow answering with head movement"; if you want to capture their reactions in the moment, turn on "Let players record."
- Go to the result page settings to adjust the "Result bracket" colors and the "Section heading" text, and decide whether to turn on "Show 'Download result image' button."
- Preview the whole flow, confirm the item pool has at least 8 items, then publish and copy the link.
FAQ
Q: How many candidate items do I need to prepare in the item pool at minimum? At least 8 (text or images both work). With fewer than 8, you can't publish; if an already-published quiz later has items deleted down to fewer than 8, players who open it will just see the message "At least 8 items are needed to start" — the game won't begin.
Q: Can I change the format to a round of 16? It's currently fixed at a round of 8, for a total of 7 matches (4 in the round of 8, 2 semifinals, 1 final). There's no option to adjust the number of rounds, and there's no third-place match.
Q: Do players see the same set of candidates every time? No, not a fixed set. Every run draws 8 entrants freshly from the whole item pool — the more candidates you put in the pool, the more likely each playthrough is to have a different combination.
Q: If a player dislikes both candidates in a matchup, can they skip it? No, every match requires a pick. If you've turned on the countdown and time runs out before they pick, that match is marked unanswered and moved to the end of the round for a second try; if they still don't pick the second time, the system decides one for them and moves on. Without the countdown turned on, the screen just stays on that match until they pick a side.
Q: How do I find out which item is the most popular overall? Check the option statistics on the analytics page in the editor. The outcome of every player's 7 matches is added up to calculate how many wins each item has in total, so the more people play, the more this ranking reflects overall preference — this is also why every run redraws 8 entrants at random from the pool, so each item gets an equal chance of being drawn and the ranking isn't skewed by how often an item appears.
Q: Does editing the item pool afterward affect matches players already completed? No. Every match remembers exactly which two candidates faced off at the time, and each player's completed bracket is stored as an independent record — adding or removing items in the pool later won't change it.
Q: Where is the reaction video a player records stored? The video stays only on the player's own device, and can be downloaded or shared right on the result page — it's never sent to your backend. One thing to note: if the player refreshes the page after recording, the video is lost, so it's best to remind players to handle it right on the result page.
Q: What happens if a player's device can't use "Allow answering with head movement"? The system automatically switches them to tap-to-answer, so they're never stuck unable to start; likewise, if the player's device doesn't support recording or they deny camera permission, the game continues as normal.
Q: Can I tell which match a player hesitated on longest? Yes. Players themselves never see any timing on the result page, but the response table in the editor breaks out each of the 7 matches into its own column (e.g. "Round of 8, Match 1"), with the time taken for that match shown next to it, so you can see which one they took longer to decide.
